Sporting Club announced Tuesday the formation of Sporting Innovations, a technology company focused on innovation in sports and entertainment.

   Sporting Innovations is positioned to use key technologies, including Google Fiber, Panasonic Enterprise Solutions, Cisco StadiumVision and Cisco Connected Stadium high-density Wi-Fi, to drive fan experiences and deliver a multi-dimensional revenue platform for teams,leagues and venues, according to a news release. 

   The overarching objective is to help teams grow their revenue, while simultaneously creating additional value for the fan, the news relesae stated. Utilizing strategic relationships with some of the world’s leading technology providers, Sporting Innovations is well-positioned to become a pioneer in providing software solutions that will support the future of sports and entertainment properties, as well as offering design, consultation and implementation services. 

   “Sporting Innovations is at the forefront of today’s trends in technology in sports,” said Stuart Hamilton, senior director of Sports and Entertainment Innovations at Cisco. “Its understanding, commitment and vision for connecting fans, teams and partners through the use of technologies is advanced in this industry and something that demonstrates a well-thought-through and differentiated strategy for addressing this opportunity.” 

   “As a longtime leader in technology, this new venture with Sporting Innovations is an outstanding partnership for Panasonic. We will continue to work together to enhance the fan experience with innovative products and services,” stated President of Panasonic Enterprise Solutions Jim Doyle. 

   Sporting Innovations’ goal is to progressively shift the technology curve in sports and entertainment across venues, franchises and leagues worldwide through the deployment of a multi-dimensional platform, FAN360, which encompasses a wide array of technology services and solutions to deliver fan centric, engaging and profitable experiences. 

   “We’ve seen first-hand that technology can greatly enhance the fan experience for sports and entertainment,” Sporting Club CEO-Sporting Innovations Managing Partner Robb Heineman said. “Sporting Innovations will lead the development and delivery of rich, integrated fan experiences that create unprecedented value for fans, new reach potential for sponsors and extensive revenue opportunities for teams. Our goal is to add a whole new dimension to sports industry economics through our platform.” 

   At the core of its offerings, Sporting Innovations will provide the following four cutting-edge components, which combined make up FAN360 (Fully Aggregated Network): 

   • Design, consultation and implementation services around networking solutions such as Cisco Connected Stadium high-density Wi-Fi, Cisco StadiumVision, Multi-Media Exchanges, Digital Broadcast Networks and smart, personalized global fan networks. 

   • An open network to simplify adoption of new technology thus lowering cost of digitization and efficient information flow management. 

   • An open-ended development platform that will facilitate innovation from third parties and developers, which will encourage the introduction of new interactive ideas for enhancing the fan experience. 

   • Customizable solutions to provide continuous fan experiences across all technology platforms, including consumer devices and in-stadia systems. 

   “Our mission is to connect every sports property in the world to the digital highway and enable them to deliver intelligent, personalized and pervasive fan experiences. Sporting Innovations will be the leading enabler of these transitions,” said Sporting Club CIO-Sporting Innovations Managing Partner Asim Pasha. 

   Cerner Corp. co-founder and Sporting Club owner Cliff Illig will serve as the chairman of the Sporting Innovations Advisory Board.