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Bacon carDrew Lericos, senior brand manager with Farmland, said the fundraiser for Harvesters had now surpassed $100,000. He was at the Memorial Hall fundraiser concert tonight by the Eli Young Band. The Ford Fusion driven by Aric Almirola also was on display at Memorial Hall. (Staff photo)
With a benefit concert by the Eli Young Band, a Farmland charity event tonight to benefit Harvesters food bank went over its goal.
As the concert started tonight at Memorial Hall in Kansas City, Kan., Farmland’s Drew Lericos, senior brand manager, said the funds raised had reached $91,000 and were expected to increase that evening. Farmland earlier donated $20,000 to Harvesters, so the total amount this year exceeded $110,000.
Lericos said the donation would fund at least 450,000 meals for the hungry, distributed through Harvesters food bank in the Kansas City region.
The “Bacon a Difference” fundraiser featured an appearance by Aric Almirola, driver of the Farmland Ford Fusion, and Richard Petty, famed race car driver who now has Richard Petty Motorsports.
Those attending the concert tonight donated $10 each to Harvesters, and Farmland matched each $10 donation. All summer, Farmland held a “Bacon a Difference” campaign, where 10 cents from each bacon package purchased at participating area grocery stores in Kansas City from July 4 to Labor Day went to Harvesters.