A benefit concert and charity event for Harvesters food bank will be held Thursday, Oct. 3, at Memorial Hall, Kansas City, Kan.
The Eli Young Band, Richard Petty and Aric Almirola of NASCAR fame will appear at the fundraiser. The Eli Young Band are American Country Music Association winning artists, and Petty and Almirola are with the No. 43 Farmland Ford Fusion race car that will compete Oct. 6 at Kansas Speedway.
Sponsored by Farmland Foods, the “Bacon a Difference” charity event will be on the Thursday before race weekend at the Kansas Speedway in Kansas City, Kan.
Residents are asked to donate through the Farmland fundraiser. Details are at www.BaconADifference.com. For a $10 donation, which will be matched by Farmland Foods, individuals will receive one of 2,250 tickets available for this exclusive concert.
The concert will culminate a summer-long campaign to raise awareness and funds to fight hunger in the Kansas City area.
Farmland also pledged to donate 10 cents to Harvesters for every package of Farmland bacon purchased between July 4 and Sept. 2 at participating grocery stores in the Kansas City area. The goal for this year’s campaign is to raise enough money to provide 400,000 meals, a spokesman said.
“For more than 20 years, Farmland Foods and Harvesters have partnered to make a real and meaningful impact on our community’s hunger issues. Today’s ‘Bacon a Difference’ donation and celebration announcement represents an exciting expansion of our shared efforts,” said Mike Brown, president and chief operating officer of Farmland. “This program is a continuation of our effort to raise $100,000 in 2013 to support our partners at Harvesters, and the help they provide in our community. As a hometown company, we are proud to be part of Kansas City’s philanthropic culture and look forward to celebrating our collective support for Harvesters in October.”
Already in 2013, Farmland Foods has donated a total of $100,000 and protein to food banks in Phoenix; Las Vegas; Fontana, Calif.; and Sonoma, Calif., as well as earlier this year in Kansas City.
“Our team is honored to support Farmland Foods’ and Harvesters’ efforts to raise awareness about hunger by featuring the Harvesters logo on the No. 43 Ford during the October 6, 2013, race at the Kansas Speedway,” said Richard Petty, driver and team owner. “We look forward to helping announce the total ‘Bacon A Difference’ donation in October.”
“Our organization would not be able to function without support from contributors like Farmland Foods and for their efforts we thank them. We are thrilled that we share a passion for serving our community and combating hunger,” said Valerie Nicholson-Watson, Harvesters’ president and CEO.
Since 1979, Harvesters has played an integral role in serving Kansas City with food and product distributions. During any given week, Harvesters provides 66,000 people with emergency food assistance—26,000 of whom are children—making its services a staple for the Kansas City area.