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Murrel BlandMurrel Bland
When it comes to modern technology, you can put me in the “digital dummy” category.
That was quite apparent recently when the Boss Lady and I finally bought our first “Smart TV.” It took me quite awhile to get the TV working correctly. I read and re-read the instruction manual and telephoned service personnel several times. It may be a smart TV, but when the viewer is dumb, it doesn’t make any difference how smart the TV is.
I finally gave up and had a service technician come to my house. It took him all of a minute to solve the problem.
“All you need to do is push the smart button,” he said. Bingo! My new TV suddenly had a crystal-clear picture on a 40-inch screen.
I recall the first time I saw television. It was about 1952 when my family and I lived on a dairy farm in northern Franklin County, Kan., about 60 miles southwest of Kansas City.
A local appliance dealer, Ted Strain, brought the television set to a community meeting held in a one-room schoolhouse. Strain set up an antenna outside atop a tower that was probably about 30 feet high.
Everyone in the community, probably about 75 people, was there, gathered around a television set with a tiny, round screen. There was only one channel to watch--WDAF; it was broadcast only in the evening in black and white. That is quite a change from today with all that is available 24/7 on cable television.
The technology scene is changing today with the convergence of mobile cellular telephones, television and the Internet. A viewer can watch the Internet or TV programming on a cellular telephone.
One of the hot topics—cellular telephone applications-- was discussed at a recent workshop held at Kansas City Kansas Community College. Participants learned from the workshop leader, John Sitzer of One Louder, that a business should be certain its website is compatible and easily accessible for those using a smart cellular telephone.
More and more people are turning to cell phone apps when they want to buy something. The cost for such advertising is a very reasonable because of the ability to reach a very specific market.
Things are changing in the technology world. However, as the presenter of the workshop readily admitted, certain things, including sales principles, have not and will not change.
A good advertising headline, whether it is on paper or a mobile app—is a good headline. The same is also true for good design.
And another business basic that hasn’t changed is the necessity for results. That means getting the qualified customer into the store.
I don’t know what technological changes are coming. Based on the changes during the last few years, there probably will be many more advances fairly soon. But for now, I will be content knowing that my new Smart TV works fine and that the basics of business will not change.
Murrel Bland is the former editor of The Wyandotte West and The Piper Press. He is the executive director of Business West.