Helzberg Diamonds store at The Legends Outlets in Kansas City, Kan., has announced it will convert to an outlet store.
According to a news release, the store will become Helzberg Diamonds Outlet on Friday, Sept. 27.
“We’re thrilled to celebrate the grand opening of our new outlet store concept in Kansas City, our hometown market,” said Helzberg Diamonds chairman and chief executive officer Beryl Raff, in a news release. “As the retail landscape continues to rapidly evolve, our new outlet store concept represents Helzberg Diamonds’ own evolution to proudly serve an even wider customer base. We are not only looking forward to a successful outlet store grand opening in Kansas City, but are looking forward to expanding our footprint in the outlet arena in the years to come.”
The store will hold a grand opening from Sept. 27 through Oct. 31. Special promotions are planned, including a free Helzberg "I Am Loved" pearl bracelet to those who register in the store's Insider's Club.
The Legends Outlets location will become the company's ninth outlet store in the nation. Another outlet conversion is planned in Arundel, Md.
The Legends converted to an outlet shopping mall in 2010.
Helzberg Diamonds was founded in 1915 and has more than 230 stores nationwide. It is based in North Kansas City, Mo., and is part of the Berkshire Hathaway companies.